The election season brings promises to the forefront. Each candidate is full of them, and people vote for empty promises. It is most unfortunate that people don’t think through the idea or promise to really understand what is on the other side. Here is a cause….what is the effect? Once the voting is done and some time goes by…you get the real, sometimes unhappy story.
In developing new business and clients, the same process takes place. Promises are made, but what is the follow through? The follow through is what your reputation is built on and what the client remembers.
Do it right….and the client will vote early AND often.
As I’ve reviewed roughly 125 resumes in the last 24 hours, I was reminded how important first impressions are, especially in the face of the serious competition that is the job market these days. Consider the sheet of paper that says “this is who I am, take your valuable time to consider me…” I am looking for a new Admin Assistant and professionalism and presentation is critical. I am amazed at the lack of effort by some of these people.
We should think of every action in business as a first impression. Each time you answer the phone, email or go to a meeting, think of it as a re-introduction to you and a reminder that the client made the right choice to hire you.
Loyal, steadfast clients that stick with you through anything are a dying breed, almost extinct. I have a few that are, and I consider myself fortunate to have them. Even then, I try to remind them of why they have no need to look anywhere else for architectural services.
You can’t take back a first impression, but you can continually create new ones…
